It is an old concept in branding; it was always recommended to stick using one word for your brand because simplicity can be the key to having your brand name become widely recognized.
Domain names are just another form of branding. Of course you can use two words, but this might cause unnecessary confusion on the customer part – like whether or not they should add a hyphen to your web address or not, e.g. is it http://www.JordanSoft.com or http://www.Jordan-Soft.com?
Is it better for search engines? It depends on the keywords you are targeting; sometimes two words might bring you more traffic. Domains longer than 4 words are considered a spam and might not be accepted well by search engines, it is recommended to keep your domain short.
Can I Ask Why Dictionary Word Domain Names Value More Over Two Word Names? Is It Better For Search Engines?
September 19th, 2009 by Cheap Web Hosting Leave a reply »
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for better SEO, it should be 2 words or longer domain name. As the single word domain name is hard to get to the top as everyone is competing the same keyword
You can ask. Sure. One word is simpler than two. More hits. More cash.