There are many reasons why people start to consider web hosting sales, and with today's advances in web accessibility, the sale of a viable option for even those of us who are technologically challenged. As a reseller, knowing the technical aspects of the server and it's inner workings are not as important as good management skills with a successful sales business.
So what is the host of the sales, really? The easy answer is that thethe seller is a "shop" for a real web hosting company. The hosting company owns the actual servers – boxes that you can see and feel, you can host websites and make them available to Internet users. The web hosting companies provide the physical plant, as well as technical know-how to operate and repair these machines. The hosting company will be the one that finally solved a problem with hardware orsoftware that runs the server.
The reseller purchases hosting services from the hosting company and sell their services to their customers. Depending on the hosting business partner you choose, you can create your own section of the alloted server sales, as in the case of a Virtual Private Server, or you can just purchase is small accounts of host selling. As a reseller, your customers will contact you with any technical problems they, and you will turn your service provider for the contact patches. Some guides to choosing a hosting reseller package partner and is covered later, but for now, where do you start?
Step One: Determine what will sell.
Do you want to sell will guide you through every other step of starting your business. The biggest factor to keep in mind is whether you want to sell hosting clients only with a previous relationshipyou like someone you design and maintain a website, or if you would one who asks host. The reason this matters is because hosting providers offer many different types of reseller packages, some that allow the reseller's client server functionality to get access to many of their own, and some who do not. Chances are if you choose to take on hosting customers outside your normal web design clients, you will want to give them a degree of independence. Youwill have a reseller account that allows customers to access their own set up email and change their own passwords to choose from, so you do not want to do them every time. Decide on your market to shop for reseller packages, and keep your ideas in mind as you start to look over the plans.
Step Two: Choose your partner.
Research your choice of hosting partner carefully, and not just based on price. Good support is almost without saying – makesure you can reach your host at least by email 24 / 7 in case of emergency. Look over interfaces hosts offer based on who you are selling to. Most hosts offer a choice of control panels like Plesk and C-panel, to help your customers be able to easily and effectively learn how to manage their own email accounts to create and accomplish other common tasks. Find out how many different domains you are allowed to offer in a package, and if it is upgraded, or if you would need aadditional package more to offer. Does the host also cap (root) access to your server? This may be important to you if you have programming skills, if you do you will be more involved in the interfaces. What features do they offer hosting products? Almost everyone these days knows what a blog or a forum – and almost everyone will want one at some point or another. Does your hosting partner offer a package that allows for easy installation of theprograms, if you go a few programs to install them as your customers ask for them to learn? What payment terms do they offer? Often paid for a block of time up front can lead to better values for you. If your host allows you to check your server interfaces? You may want to be able to see your company logo to add to each of the products you sell, so customers only see you as their supplier, not your host company.
Step Three: Set rules foryourself.
Decide how you will be hosting services in the market for you. Want to offer packages with different amounts of space and different prices, or a package? How would you allow your customers to pay, and at what intervals? A common practice these days in the reseller hosting is overselling. Overselling means that your customers a specific amount of space per account, but you sell more accounts than you actually have room for. Not everyone willyou offer to use the full amount of web space, and in fact most customers only use a fraction. So overselling is not in itself bad – you get more customers on your server that way. But keep in mind that it will require your clients to carefully monitor, because if you pack too much on one account and they do start using all their space, performance will deteriorate for all of your customers. Decide now how much time you would spend on monitoring and how hands-on you want to be inmanaging your hosting clients. If you do not want the hosting package to buy another in a hurry and physically move your clients to the new machine when your current one is over-full, you will want to stay closer to the recommended limits and do not oversell.
Step Four: Set rules for your clients
Every web hosting company has a TOS, or Terms of Service agreement. You need one too – even if you're a small company with only asome clients you know well, always have a TOS in writing that you each customer agrees. This protects both you and the client in the event of a dispute. There are many factors that go into a TOS, all of the repayment periods, what kind of content permitted by law. If your provider does not allow porn sites, for example, you can not let your customers or serve them. Your best bet is a copy of your host's TOS to partner, then it is up to suit your own needs. Thisway you cover all the needs of your partner, and add in anything else you think you personally might need.
Step Five: Market your product.
Now that you've decided which type of hosting packages to your clients and / or Service set your prices and conditions, you can start market yourself as a provider. Contact your current web design clients and offer them your new hosting services (if you do not have). Offer tomove their sites on your server at no charge can be a great incentive to change them. New hosting customers will move their own sites, but will have existing appreciate the extra effort for you to make changes. Add your products to hosting your own website, including a copy of your new hosting TOS. Use any of the other advertising sites that you normally use your existing services to promote and work with your new offering.
As you move forward withselling your business, keep your eyes open for other products you might want to add. Domain registration is another popular option, and many providers also offer domain reseller options. Following good management principles in terms of providing services, keeping track of billing, and find creative ways to package your services to the needs of your customers fit will help your marketing business a real asset to your company.